IT'S TIME TO BE SEEN, BABY!
I'M ALREADY IN!Had a course idea in your head for years, but STILL haven’t gotten started?
I’ve worked with too many women who hold themselves back because:
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The idea of being visible and sharing your gifts in public causes panic.
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The tech makes you feel like you need a computer degree.
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You have self-doubt that maybe no one will buy.
Or maybe you did try - you launched, no one signed up, and your stomach fell out of your asshole. (Yep, been there. Hugs.)
Here’s the thing: it doesn’t mean you can’t try again.
I want to share the skills, strategy, and support to actually make it work.
LAUNCH LIKE EVERYONE IS WATCHING.
Is my loving kick up the butt to help you finally launch your course into the world.
To say yes to being seen and making a wider impact.
To get comfortable with being cringe or looking like you’re “trying too hard” (trying hard is cool, actually).
You’ll build the skills in course creation, marketing, and mindset - because a project that sits in your drafts folder for 2 years isn’t helping anyone.
YES PLEASE
Create scalable income
Share your magic wider and increase your impact, with the potential to reach hundreds or thousands of people.
Increase your flexibility
Online courses are more time and location independent than 1:1 and in-person work.
Take on the creative challenge
Stretch outside your comfort zone, get paid for your passion and interests.
Join the creator economy
The industry is growing and there's room for you. You're not too late and you CAN do this!
ARE YOU...
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Second-guessing your ideas.
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Wondering how the hell to connect all the tech pieces.
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Stopping and starting with zero plan.
After Launch Like Everyone’s Watching, you’ll:
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Know how to create a clear, validated course that people want.
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Understand how to talk about your offer so people say “TAKE MY MONEY.”
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Stick to a launch plan and commit to building this part of your business over time.
WHAT WOMEN SAY...
"I had been imprisoned by imposter syndrome for years.
Your class inspired me to just say yes to making the thing!
I got SO much value!"
Steph
Make The Effing Course
"You normalised all the fears!
And still make us feel like we should make the fucking course anyway.
I LOVED IT!"
Aimee
Sell The Effing Course
"Spent all morning writing a course that’s been living in my mind for years
Thank you for making this, so others can show up to their callings."
Elizabeth
Make The Effing Course
FROM IDEA → LAUNCH → SALES
Launch Like Everyone's Watching helps you...
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Choose your course topic → and make sure it actually sells.
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Understand the tech → to record, edit, host, and onboard students without tears.
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Write your sales page → speaking to your people so clearly they’re itching to sign up.
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Map out your launch plan → and stick to it, even when it feels hard.
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Market with confidence→ on Instagram and via email.
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Launch + sell → imperfectly, bravely, and with the guts to pivot if you need to.
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Analyse + improve → learn lessons and keep building towards your first $500, $1,000, or $5,000 in sales.
I'm not promising overnight success stories, or making a million dollars in your sleep. But I do see the enormous potential for online courses to wildly scale your income beyond 1:1 work.
WHO I'VE SUPPORTED
Here’s a snapshot of courses my clients have launched, making them between 3-figures to 6-figures:
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Herbal medicine making
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Pelvic floor healing
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Postpartum care
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Batch cooking
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Exercise for neurodivergent women
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Human design
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Birth education
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Play-based learning
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Hormone-supportive eating
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Meditation & breathwork
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Creativity & somatic practices
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Pregnancy yoga
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Navigating pregnancy as a plus-sized mother
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Weaving
- ++++ more!
My biggest course?
Starting a women's circle!
The point? There’s room for your course, whatever your topic.
JOIN HEREWHY LEARN FROM ME?
I’ve created courses that have made over $500k in the last 3 years, all as a neurodivergent woman working part-time.
No big team, just me and a project-based VA.
I also get it: that loud inner critic on your shoulder? Mine’s been screaming “you’re shit at this” for years. I’ve learned how to work with her and I want to show you how too.
Online courses have given me more flexibility, choice, and freedom in my business.
Making courses hasn’t replaced my love for 1:1 work; it’s enhanced it. It’s made it possible to reach more people without burning out and allows me to deep dive with dream clients too.
What my students say:
“Rachael is heart-centred, real, raw, generous & downright hilarious! I honestly cannot recommend her teaching enough!” — Alicia
"If you are looking for an honest, well informed, educated and practical mentor, who is also silly, excitable, loving and a huge cheerleader, then definitely give Rach a follow."
Paula Flinn - 1:1 Launch Support Client
WHAT'S INCLUDED?
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Self-paced video library
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Worksheets and prompts
- Ability to ask questions under every lesson
The starting price to work with me 1:1 is $1,500 AUD. Launch Like Everyone's Watching is my guidance and support, without the 1:1 price tag — so you can begin NOW.
WHAT CONTENT IS COVERED?
Module 1: My Story And Why I Care About Online Courses
Module 2: Why You Should Make The Effing Course!
Module 3: Choosing A Topic That Sells
Module 4: Format And Inclusions
Module 5: Tech, Systems And Software
Module 6: Pricing Psychology And Pricing Your Course
Module 7: Mindset In Course Creation
Module 8: Pre-Launch Planning
Module 9: Launch Goals And Metrics
Module 10: Sales Page Structure
Module 11: What The Heck Do I Talk About?
Module 12: Triggers, Objections And Buyer Archetypes
Module 13: Launch Phases
Module 14: Mindset in Launching
Module 15: Launch Analysis
"Your generosity and honesty around self-doubt really struck a chord.
Halfway through a PhD and still intimidated by the thought I don't know enough, but now I feel like I could run a course!"
Julie
Make The Effing Course
"It was honestly so helpful!
I’m so shit with tech stuff and sleep-deprived, and your guidance made it manageable"
Lauren
Make The Effing Course
"Thanks for the kick up the butt!
I had put off doing my online course for ages, a perfectionism thing. After I did your class, I knew I had no escape. I finally made the f*cking thing and now I'm super excited!"
Kelly
Make The Effing Course
FREQUENTLY ASKED QUESTIONS
Are there any live calls?
How long will I have access?
How long will it take to complete?
What’s your refund policy?
Do I need to know my course topic?
Will this help me with an existing course?
How is this different to Make and Sell The Effing Course?
Do I need to use social media?
I want you to take imperfect action, finally launch that course, and reach more people with your work.
If you’re ready to stop holding yourself back, push past the fears, and finally launch...
LET'S DO THIS!WHAT DO MY 1:1 LAUNCH SUPPORT CLIENTS SAY?
To think I made five times my initial goal is INSANE.
I *KNOW* I could have messed around with all the pieces of this puzzle for months (or years). But I wouldn't have felt as good as I did promoting it, and I sure wouldn't have made 5x my money goal either.
Having Rachael to help weed out the tech considerations, bounce ideas and preconceptions off, and have a co-created plan of action was a central piece of getting my Potent Herbal Oils offering into the world. And as anyone who works with Rachael knows - it was a joy!
Best money I’ve ever spent.”
~ Lou Hardwick
Herbalist
Gave me the final push to achieve things I had only dreamt of.
I needed someone who wasn’t going to tell me to ‘magnetise’ opportunities or ‘increase my vibration’ - I needed someone who was going to help me lay the bricks down to tangibly work towards my goals. Rachael did just that!
Within just a few calls with Rachael we had mapped out an actual business plan (something I’d been struggling to do) and I finally had the confidence to place my resignation in at my full time job to run my business full time.
I also was able to create and launch my first online birth education course which, together with an epic solid launch strategy generated me close to 5 figures and laid the groundwork for an entirely new income stream in my business. Launch Support with Rachael truly changed the trajectory of my business, and I’m so grateful!
~ Alice Worthy
Doula
Was invaluable!
Rach really understands the nature of launching and the spectrum of emotions!
Her support has not only changed the outcome of my launches, making them way more successful financially, but has also changed the process.WANT TO WORK WITH ME 1:1?
If you are interested in working with me in a more personalised way - I'd love to hear from you.
Packages start from $1,500 AUD.
This is specialised support for your launch goals.
Due to my limited availability, this is by application only.